On Saturday night we won two awards at the Westpac Rotorua Business Excellence awards! Read on below for the full scoop on our business and what makes us award winners:
Ricky and Kylie Brackfield have owned and operated Rotorua Drycleaners & Apparelmaster for 10 years. On accepting their Deloitte Service Provider Business Award at the Westpac Rotorua Business Excellence Awards General Manager Ricky Brackfield was quick to point out “this win is a team effort, we have a loyal and dedicated team who always put the customer first” He also acknowledged their customers and supporters who have enabled them to grow and thrive in our local Rotorua economy.
Like all successful businesses, they believe that customer service is vital but can always be improved on; fortunately they have a team that live and breathe the same ethos.
They pride themselves on doing things right the first time, quality and service are paramount and The Service Provider Business Award is a clear indicator that they are doing exactly that.
True leaders in their industry they have implemented RFID (Radio Frequency Identification) chipping into all their entire laundry. Placing them at the forefront of their industry as just one of two laundries in New Zealand using this technology for linen supply and the only laundry using RFID for both linen and rental clothing.
Operations Manager Janine Richardson also scooped up the Talent ID Employee of The Year. “Janine is a great role model – she leads from the front every time, it was great to see her hard work rewarded with this award” says Ricky.
The business is divided into three business units:
* Apparelmaster Rotorua – the industrial arm provides an extensive range of rental workwear, mats, towels and first aid kits
* Linenmaster Rotorua – the commercial arm which shares the same successful rental programme methodology as Apparelmaster. It caters to the accommodation and hospitality sectors including hotels/motels/backpackers/medical centres and private hospitals
* Rotorua Drycleaners – the retail arm provides onsite drycleaning and a self service laundromat.
“We’ve come a long way since relocating from Wellington in August 2005” says Ricky and Kylie and look what we have achieved;
-Established three strong brands backed up by quality products and superior service;
-Developed a strong team with a safe and enjoyable workplace through our supportive and collaborative leadership as well as cementing stable employment opportunities in our community;
-Built a loyal and satisfied customer base which continues to grow daily;
-Giving back to our local community and taking the environmental impact our business has seriously;
-Consistently growing the bottom line of our business by remaining focused, keeping up with the times and using strategic thinking.
We believe, that for two people who had no background laundry, we have proven that with hard work and a down-to-earth leadership approach as well as a willingness to try new things has placed our business in a strong position in our local Rotorua business community.